Social Media Maniac, Online Marketer & Global Traveler

MARK VOGLER

P.O. Box 2217 – Sonoma, CA 95476– (707) 591-1800 – misterv@markvogler.com 
http://www.facebook.com/markvogler              www.twitter.com/markvogler    

SR. DIRECTOR: DIGITAL STRATEGY, SOCIAL MEDIA MANAGEMENT, E-BUSINESS, MARKETING, ONLINE MARKETING, DIRECT TO CONSUMER MARKETING, AGENCY MANAGEMENT, BUSINESS DEVELOPMENT, CHANNEL MANAGEMENT, ACCOUNT MANAGEMENT

Expertise: Social Media, Creative Advertising, Brand Marketing, Direct To Consumer Marketing, Online Marketing, Channel Management, Relationship Management, Solutions Selling

Created business opportunities in the US, Asia, Australia, New Zealand, South America, and Europe
Background in Wine, Travel, Technology, Creative Advertising, E-Commerce, Int’l Business Development, Film/Video Production

Visionary and global-minded Marketing Executive with hands on experience in Brand Strategy Development & Implementation, CPG, E-Commerce, Digital Marketing, Social Media Management, Business Development, International Sales, Video Production/Multi-Media Marketing and Customer Relationship Management providing 20+ years of experience in the wine, technology, and film/entertainment industries. Excels in tapping into neglected markets, marketing and branding products, and generating impressive revenue. Worked on multi-million dollar, long-term media projects and created production promotions. Offers strong international business development experience.

Earned degree from UCLA Film School and won Jim Morrison Film Award and Best Undergraduate Film Award. Acquired rich experience in the film/entertainment industry through marketing and advertising positions at Columbia/Tri Star Pictures and other industry leaders. Recognized as an early adopter of the Internet and leveraged its power as a revenue generating and marketing tool. Accustomed to marketing web hosting services, custom web solutions, professional solutions, software development, and application management and support. Acknowledged as an Internet Specialist with strengths in e-commerce strategies, web site design, and software development

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Outstanding success in creating a brand for the world’s largest telecommunications company, marketing highly complex technology solutions, and driving revenue across multiple sales channels. Catalyst in producing hundreds of millions of dollars in revenue by integrating creative advertising, technology and relationship management skills to achieve annual budget goals.

 CORE COMPETENCIES

Brand Management/Awareness Marketing, Promotions, Advertising Sales Incentives SEM and Online Advertising E-Commerce Sales Strategies Revenue Growth International Partnerships Customer Loyalty Channel Management

International Business Development New Market Development Solutions Sales Strategies SEM & Online Advertising Profit & Loss Management Customer Account  Turnarounds Social Media Marketing Mobile Marketing

Cross-Promotions Leadership Relationship Management Sales Staff Leadership C-Level Communications Film, TV and Radio Productions Corporate Sales Video Production Consumer Relationship Management

CAREER HIGHLIGHTS

• Launched new Australian Wine Brand Campaign featuring 5 Premium brands across the U.S., resulting in retail sales uplift and Advertising Award for Best in Category 2010, following Pepsi’s Naked Juice.
• Managed a $22 million sales channel and 150,000 accounts across major internal telecom and Internet companies.
• Saved $5 million in churning revenue by influencing a customer to rethink decision of ending business relationship. Restructured a division that was unprofitable and experienced a large customer turnover; recaptured revenues from previously dissatisfied customers.
• Developed a new professional services revenue stream, business model, and sales organization which produced $2 million in new revenue. New channel was a springboard to additional revenue across other business units. 
• Realized nearly $2 million in application development revenue and $20,000 in monthly recurring revenue by increasing an online presence for Guardian Investor Services and creating two major customer portals.
• Successfully directed project management activities related to development of marketing and media materials for motion picture theatrical releases. Created feature film and marketing strategies for use by HBO, home video releases, and publicity and media professionals.
• Implemented Social Media Marketing  across 5 international wine brands at Treasury Wine Estates, World’s largest Wine Company
• Authored RFP and Lead Business Driver for new CRM systems, including Ecommerce and Contact Center Order Management for Foster’s Consumer Direct Division 
• Implemented Online advertising and SEM programs for Treasury Wine Estate’s Consumer Relationship Management Division in support of Wine Club, Tasting Room and Brand Marketing initiatives
• Worked with film studio executives, producers, and vendors; managed marketing documents for trailers, TV and radio spots.

CAREER EXPERIENCES 

TREASURY WINE ESTATES – Napa, CA                                                                      2007 to 9/2011

Company operates wineries on 5 continents and owns 3,899 hectares of vineyards; premium wine brands include Beringer, Souverain, Etude, Lindemans, Wolf Blass, Penfolds, Rosemount, Stag's Leap, and Chateau St. Jean. Business is a subsidiary of Australian-based Foster’s Group which employs 7,000 professionals and sells products in 155+ global countries.

SR. MANAGER, INTERACTIVE & MARKETING SERVICES

Staff – Four direct reports: Marketing Planner, Content Specialist, Marketing Coordinator, and Interactive Producer Manager

Drive Digital and Social Marketing campaigns for Brand Marketing, Direct Sales, PR, Events, E-Commerce and Wine Club sales to drive online club acquisition and incremental sales. Challenged to strengthen relationship with an e-commerce vendor, enhance internal and vendor communications, establish new standard operating procedures, and realign departmental staff by hiring professionals offering e-marketing and industry experience. E-business marketing role involves spearheading Internet marketing, website management, and technical functions related to more than 20 branded websites, and developing value-driven e-commerce revenue generation and growth strategies for distinguished global brands and their wine clubs

Revenue contribution role includes on-line marketing strategies, Internet best practices, short- and long-term marketing plans, cradle-to-grave website development management, external vendor relationships, E-business budget planning, online marketing, developing affiliate programs and marketing team leadership. Create and initiate critical processes and systems to accelerate e-commerce business on behalf of Brand Marketing, Public Relations, Consumer Direct, Hospitality and Business Services Divisions.

• Directly influenced a 15% growth in consumer direct marketing sales which pushed online sales to $1.2M.
• Played a key role in developing ten new branded websites for multiple brands including Chateau St. Jean, St. Clement Stags’ Leap, Meridian Vineyards, Penfolds, Beringer, Cellar No. 8, Etude, Sledgehammer and Rosemount. Managed team that created smaller website sites for several international brands such as The Little Penguin and Gabbiano.
• Contributed to revenue growth by designing an affiliate program and introduced niche target marketing strategies for US Hispanic, Millennial, and G+L Marketing activities.
• Drastically improved marketing performance by leveraging a high-powered Google Analytics tool and implementing e-mail metrics and sales tracking systems to pinpoint strengths and weaknesses of marketing programs. 
• Created robust e-commerce marketing, advertising programs for  SEM, display marketing campaign  and Implemented Social Media Marketing across 5 global wine brands
• Authored RFPs  that were submitted to 15 vendors, and oversaw the vendor analysis process. Teamed with IT and other business stakeholders to identify the new vendor and manage the final implementation effort.
• Saved over $12,000 per year in technology costs by migrating non-commerce sites to a more affordable platform.

MARK VOGLER CONSULTING – Kenwood, CA                                                             2005 to 2007

Professional services and Internet consulting firm.

MARKETING CONSULTANT

Focused on creating online marketing strategies, website and database designs, interactive, media projects, hosting, and technical requirements to generate online traffic for clients. Also, created/directed/produced corporate new media/streaming corporate video productions and managed web portal development. Worked with marketing and web design firms to create web hosting, application software, and support products for clients. Client project details available.

NTT / VERIO – Concord, CA                                                                                                  1998 to 2005

$100 million company recognized as the world’s largest telecommunication and domain-based web hosting company.

DIRECTOR, OEM SERVICES, US and Asia Pacific                                                     2004 to 2005

Staff: Nine direct reports – Account Managers, Technical Account Managers, Sales Executives

Challenged to turnaround a division suffering from significant revenue losses and unacceptable customer churns from national and international partners.  Leadership role included repairing damaged partner relationships, creating and driving a new revenue model, changing a supplier and partner relationship to a lucrative and customer-growth relationship, and restructuring department operations.  Demanding role also included travel to Japan, China, Hong Kong, Australia, and New Zealand to visit with existing and prospective partners, and visiting Brazil to negotiate a partnership agreement with a major international telecommunications business.

Core activities entailed P&L management, operations, strategic planning, marketing, and new business development. Managed the Asia Pacific Division that boasted partners across four continents and generated $22 million in annual revenue.

• Salvaged relationship with a dissatisfied partner in South America by reengineering department and increasing sales support, marketing, and technical assistance. Trained partner on technical sales, promotions, customer service, and other business functions. Efforts triggered revenue for customer and restored partner confidence and loyalty.
• Tapped into the South American Market and negotiated a new partnership agreement worth nearly $1 million in annual revenue with a referred customer.
• Turned around poor internal communications among sales, product management, and technical teams that led to faster customer support response times.

CUSTOM WEB SOLUTIONS AND PROFESSIONAL SERVICES    

                                         

DIRECTOR / MANAGER                                                                                                2000 to 2004                                                                                                            

Staff: 10 direct reports – Sales Executives, Project Managers, Sales Engineer, Developers

Restructured unprofitable department that was exceeding monthly operational budgets, and challenged to accelerate revenue and lower customer churn. Focused on sales and operations leadership, P&L management, marketing, new business development, cross-channel marketing, vendor relationships, and strategic planning.

• Delivered a 17% profit ($340,000), drove margin 37% ($740,000), surpassed revenue goals by 100%, and delivered a $100,000 budget reduction.
• Realized nearly $1 million in application development revenue and $30,000 in recurring monthly revenue by creating a multi-media portal for a major television Evangelist/Author.
• Opened a new revenue stream that had been neglected. Established a new department and captured nearly $2 million. Efforts included delivering cross-channel revenue and stabilizing customer base.

SENIOR WEB DEVELOPMENT CONSULTANT  1998 to 2000

Conceived a new revenue stream, created new products to penetrate the Retail Hosting channel, and formed and led a four-person sales team. Concentrated on sales, marketing, new business development, contract negotiations, brand awareness, and training customers on technology concerns.

• Introduced new web development product that led to $2 million in annual revenue from customers. Grew an account from $2,000 in incremental revenue to $2+ million in incremental revenue and $20,000 in monthly recurring revenue through excellent customer relationship management.
• Contributed to sales gains by building a successful leads referral program and sales training materials. Efforts helped sales team receive a better volume of qualified leads, drove customer loyalty, and reduced customer turnover.

MV POST PRODUCTION SERVICES – Santa Monica, CA                                                  1996 to 1998

Consulting and fulfillment services firm meeting the needs of major film studios and production companies.

PROJECT MANAGER

Leveraged sales and marketing expertise to provide independent consulting services to multiple studios Creative Advertising and Marketing Departments. Charged with managing production and project management issues for audio/visual marketing materials and working with production studio and vendors to win approval on final products (theatrical trailers, TV, or radio marketing campaigns)

• Solidified excellent relationships with clients and their executive teams that led to repeat business among the creative advertising and marketing executive community.
• Earned an excellent reputation; managed vendor and agency relationships; created systems to reduce production time and gain agency approvals for products.
• Orchestrated marketing material development against very tight deadlines and delivered products to syndicated networks and local media markets.

SAVOY PICTURES – Santa Monica, CA                                                                                    1994 to 1996

MANAGER, CREATIVE ADVERTISING AND MARKETING

Member of team that created marketing and media materials for movies, HBO/Pay TV releases, video/DVDs, and other channels. Key activities included marketing audio/visual products, securing approval from the Creative Team, spearheading product delivery to multiple distribution channels, managing client and vendor relationships, and negotiating vendor rates. Also, secured approvals from censorship and ratings boards and revised product marketing materials.

• Developed exceptional relationships with Producers, Directors, Studio Executives, vendors and partners to deliver products on time and on schedule in deadline-driven environments.

Earlier Career:

Manager, Creative Advertising and Marketing, SONY PICTURES, Culver City, CA      1991 to 1994

Freelance Film Professional, Los Angeles, CA                                                                            1988 to 1991                        

EDUCATION

Bachelor of Arts degree - University of California, UCLA Film School, Los Angeles, CA 

Wine Program (Wine Marketing, Consumer Direct Marketing, Distribution) - Santa Rosa Junior College, 

Santa Rosa, CA